Entringo Traffic
Conducted full UX/UI audit, created design system, and redesigned core flows, reducing user task complexity by 40-60% while enabling faster development.
Jiwambe
Established systematic design function: design system, file architecture, and cross-functional processes supporting multi-country rollout. On-going.
Polar Explorer
Streamlined booking flow to 14 steps (39% reduction) and improved information hierarchy, cutting repetitive inquiries from 80% to 30-40%.