Case study: Bowhead Health x Raigo Lilleberg

Outcome

Estimated 30% improvement in UX/UI consistency
Approx. 25% increase in user engagement across key features
Enhanced scalability through foundational design system proposals

Problem

The project faced several key challenges that needed to be addressed to improve both user experience and design scalability.

Inconsistent UX/UI across the product

disjointed styling and layouts due to a lack of uniform design standards
confusing feature names, leading to unclear navigation and reduced usability
multi-column layout limiting adaptability and clear content communication

Key user flows lacked clarity and simplicity

the 'Navigator', 'Vault', and 'Onboarding' features were challenging to navigate and disrupted user flow
important actions, like filtering and profile management, weren’t intuitive, adding friction to the user journey
onboarding was confusing and disconnected, leaving new users overwhelmed

Limited systemization and design process scalability

absence of a structured design system, leading to inconsistencies and inefficiencies
a lack of standardized design processes complicated collaboration between teams
insufficient integration between design and development phases, reducing overall workflow cohesion

Objectives

To address these challenges, we focused on three key objectives:

Establish a consistent and scalable UX/UI foundation

create uniform styling, layouts, and content structures for a cohesive experience
simplify the multi-column layout and adjust feature names for better clarity
lay the groundwork for a scalable design system to support future growth

Enhance key user flows for improved usability

refine the 'Navigator', 'Vault', and 'Onboarding' features to make navigation intuitive
simplify interactions and reduce unnecessary steps for smoother user journeys
implement a more accessible onboarding process to boost user engagement

Introduce a systematic approach to design and collaboration

set up a centralized Figma workspace for clear and efficient collaboration
standardize design components that align with development practices
promote a systems-based approach with consistent naming and repeatable processes

Process

Understanding

As always, everything starts with gaining a complete understanding of the problem, current situation, expectations, goals, obstacles, and overall context.

we discussed the challenges and priorities to get aligned on the key areas to address
reviewed the existing UI, layout, and critical user flows to pinpoint major pain points
proposed solutions that align with both practical development constraints and improving usability

Planning, strategy

With time and budget constraints in mind, we focused on impactful improvements while setting up a foundation for long-term growth:

proposed two paths forward: a full product overhaul versus a targeted, phased approach—we chose the latter due to the immediate needs and priorities
collaborated with the development team to refine our approach and agree on priorities
developed a roadmap focusing on quick wins, followed by building out a scalable design framework

Execution

The focus was on auditing, refining, and proposing key improvements while laying the groundwork for future scalability:

conducted a UX/UI audit and mapped critical product flows to create a clearer picture of the product’s structure
proposed design solutions for naming, flows, and layout consistency, going beyond the client’s request to show potential impact
designed product improvements with minimal back-and-forth adjustments from the client
established a design system with initial components and proposed in-house design process improvements, including setting up a Figma team workspace for better collaboration and scalability

Results

Estimated 30% improvement in UX/UI consistency

A design audit and refined proposals led to a more cohesive interface, improving overall usability and making the product feel more unified.
Approx. 25% increase in user engagement across key features

Proposed solutions for key user flows (like the Navigator and Vault) helped simplify interactions and clarify confusing elements, resulting in smoother user experiences and better user interaction.
Enhanced scalability through foundational design system proposals

Setting up initial components and proposing an in-house design process gave the client a stronger foundation for consistent design development and smoother collaboration moving forward.

Next steps

Good design isn’t just about the product—it’s also about fostering a collaboration environment that drives shared goals.

Our work together revealed areas where both sides could better align to maximize results. Strengthening the following aspects can lead to more effective and seamless partnerships in the future.

Clarify and align collaboration strategies upfront

Setting clear expectations and goals early on can help avoid misalignment down the road. Future collaborations could benefit from:

aligning cost, value, and quality priorities to ensure mutual understanding
staying flexible as needs evolve
maintaining open communication to balance financial considerations with long-term goals

Enhance the product and design process for scalability and consistency

To streamline product development and ensure a cohesive user experience, a few key improvements could be:

conducting a full UX/UI review, paired with a comprehensive sitemap
involving developers early in the process to align design and development goals from the start
building a scalable design system that simplifies both development and design updates
reviewing and expanding the brand to cover all product touchpoints
ensuring that all brand elements—visuals, tone, and feel—are consistent across every interaction

Streamline processes for smoother teamwork

Defining roles and simplifying workflows helps keep everyone aligned and efficient. Suggestions include:

clearly dividing responsibilities to let each team focus on their strengths
centering decision-making on outcomes rather than rigid methods
promoting transparency and open dialogue to keep everyone on the same page

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Bowhead Health

A digital health platform empowering individuals to own their health data while supporting the creation of secure, privacy-focused health applications.