Outcome
Estimated 35% improvement in UX/UI consistency
Approx. 40% optimization of key user flows
Estimated 50% increase in adaptability and scalability
Entringo Traffic
Fully automated digital traffic management system with customizable logic, access control, and advanced reporting
Resources
Problem
The project faced several challenges that impacted both user experience and scalability:
Unoptimized critical user flows
key processes like new permit, check event, and troubleshooting caused friction and delays
inefficient flows created bottlenecks for primary user tasks
these issues were critical due to the importance of these flows for core functionality
Fragmented UX/UI across the product
inconsistent designs from various contributors led to a disjointed interface
lack of a defined brand identity weakened appeal to potential clients
design inconsistencies impacted usability and overall experience
Lack of modularity and scalability
non-modular design made scaling and adding features difficult
poor responsiveness reduced usability across devices
limited adaptability hindered both user experience and development
Incomplete key features
fundamental components, like user profiles, were either underdeveloped or missing
gaps in key features resulted in a fragmented user experience
Difficulty integrating design into product development
challenges in incorporating consistent design practices affected workflow cohesion
lack of structured design processes led to inconsistent quality and experience
Objectives
Optimize and streamline critical user flows
refine key flows like new permit, check event, and troubleshooting to remove friction
simplify key interactions to reduce steps and enhance usability
prioritize these flows since they directly impact customer satisfaction
Address and improve UX/UI inconsistencies
conduct a brief audit to pinpoint critical inconsistencies affecting first impressions
make targeted improvements to create a more cohesive interface, especially for product demos
lay the groundwork for a basic design system focusing on essential elements
Enhance modularity and responsiveness for scalable development
implement a modular design approach for easier feature scaling and streamlined development
improve layout adaptability so content dynamically adjusts to any screen size or browser viewport
prioritize core elements that offer the most value within budget limits
Complete and refine key missing features
focus on critical gaps like the user profile page layout and flow to enhance the overall experience
address these features based on client feedback and priority within the product
focus on high-impact improvements given budget and resource constraints
Begin integrating design into the product development process
foster closer collaboration between design and development teams for future consistency
set up lightweight processes or regular check-ins to keep design aligned with product goals
start with cost-effective methods to gradually incorporate design into ongoing development
Process
Understanding
As always, everything starts with gaining a complete understanding of the problem, current situation, expectations, goals, obstacles, and overall context.
we discussed the challenges and priorities to get aligned on the key areas to address
reviewed competitor analysis, old design iterations, and early solution drafts to identify opportunities
proposed aligned solutions based on priorities and practical constraints
Planning, strategy
With time and budget constraints, the plan focused on impactful improvements while laying the groundwork for continued development
prioritized critical user flows and key UX/UI fixes to quickly enhance usability
phased approach starting with user-facing improvements, followed by system and brand alignment
strategy allowed for iterative implementation, aligned with ongoing development
Execution
Putting the plan into action. The focus was on auditing, refining, and implementing design improvements to enhance both usability and consistency.
conducted a UX/UI audit and mapped all critical flows, creating a product sitemap for better navigation
reviewed and refined client solutions, brand direction, and earlier design iterations
designed product improvements with minimal back-and-forth adjustments from the client
established a design system and set up in-house design process fundamentals
delivered slightly more than initially agreed, covering extra scope at my own time and expense (under-promise, over-deliver approach)
Results
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Estimated 35% improvement in UX/UI consistency
By conducting a design audit and streamlining key components, the interface became more cohesive and polished across the platform.
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Approx. 40% optimization of key user flows
By simplifying critical processes (new permit, check event, troubleshooting), the user interactions were smoother and more intuitive.
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Estimated 50% increase in adaptability and scalability
By introducing a modular design system and responsive layouts, the product’s flexibility across devices and development scalability improved significantly.
Curious to know more or see how this approach could work for your projects? Let’s connect and find out.